Equine behaviourist shortlisted for prestigious film award

Tuesday 24th October 2017 4:00 pm
Emma Massingale with her new team of native ponies.

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AN EQUINE behaviourist, from Holsworthy, has been shortlisted for a prestigious US film award, following her short film about an array of animals.

The short ‘Not Your Average Store’ film, made by equine behaviourist Emma Massingale at the Holsworthy Mole Valley Farmers’ store, which included an array of animals that Emma has trained herself, has been shortlisted for a prestigious American film award.

The EQUUS Film Festival Awards, which celebrates everything horse, takes place at the Helen Mills Theater in New York from November 17 to 18. To see the film, visit ‘Mole Valley Farmers Equestrian’ Facebook page.

It features Shetland ponies Albert and Ernie; 18hh sports horse Custard; a Dalmation dog called Frog; a chicken and a duck! Various staff from Holsworthy also made cameo appearances in the Night at the Museum inspired film, where the camera ‘saw’ the animals in various antics around the store, but the staff never did.

Andy Skarzynski, head of marketing, said: “We are delighted to hear that Emma’s film has been shortlisted for this award. It was lots of fun to make and light-hearted introduction to the Mole business for many. It appeared as an advertisement on Horse and Country TV last December, had been seen by more than 868,000 people on Facebook and was screened in our South Molton and Holsworthy stores, so in total received considerably more than one million views.”

He added: “On October 9 we released another short film, which Emma made for us. This features five of her various horses and ponies, and described how our different Mole Valley Farmers’ horse feeds would suit each. Emma is one of our sponsored riders and a great ambassador for the company.”

The horses and ponies appearing in the film are Barney, a five-year-old Connemara; Darcy, a three-year-old Fell Pony; Hewie, a four-year-old Highland pony; Custard, the seven-year-old 18hh sport horse and Ernie, the five-year-old 8hh miniature Shetland.

Emma said: “I love Mole Valley Farmers’ own brand food for my equine herb, as it is excellent quality and comes at an affordable price. I have 22 horses and ponies who all require something different, and I find with Mole Valley Farmers’ feed, there is a huge variety of products to suit all their needs. I’m a strong believer in treating all the horses as individuals and this is the same when it comes to feeding them.”


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